What is a Testimonial Video?
A testimonial video is visual evidence that your cutomers believe in the benefits of your product or service, so much so that they are willing to share their experiences with others.
Why Create Testimonial Videos?
Videos on landing pages increase conversions by 86%
By having real people telling their story about how your product or service has improved their lives is the surest way to build trust with your online community. Also testimonial videos are a great way to start or continue on your video making journey as they are relatively straightforward to plan, film and edit.
Methods of Filming Testimonials:
There are a few methods of filming testimonal videos and these can depend on your proximity and/or your relationship with your customers.
1. Face to Face
If you have a good relationship with the client and if they live nearby why not arrange to go to them or even better have them come to you. That way you can be there in person to direct the shoot. You have full control over how the video looks and sounds and you can ask the client to repeat or expand on certain topics until you’re happy with the results.
2. Video Chat
It is often the case that your best clients don’t live near you or they are very busy and you don’t want to request too much of their time. In that instance you could set up a conversion through a video call. You have the benefit of being able to direct them and help them set up how their video looks as well as their sound, but it makes the process more streamline and you could get multiple testimonials in the same day from all over the world. There are no limitations.
I highly recommend Zoom, a video conferencing and webinar software. It’s like a amped up version of Skype that allows you to easily record the video to your desktop. I was recently interviewed via Zoom by the fabulous Stephanie Obi, aka the Queen of Online Courses. Stephanie is based in Nigeria so recording a video call was a perfect solution and it was enjoyable and simple to set up.
3. Self Filming
Sometimes your clients may already be competent with video or feel comfortable enough to to film themselves and send it to you. This sounds great in theory but there are a few things to consider in advance before handing over all of your directional responsibilities. This will ensure that you and your customer are on the same page and that both of you are happy with the final outcome. Considerations include the questions that you want them to answer, whether or not you would like them to record vertical video or horizontal video, and if you want them to look straight down the lens or to the side. These considerations are especially important if you intend on creating a montage or putting a number of testimonial videos together so that they are all uniform and easy on the eye of the viewer.
To recieve a self-filming cheat sheet that you can customise and send to your clients, e-mail firstname.lastname@example.org with Testimonial Cheat Sheet in the subject bar.